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The 2017 Seventeenth Annual UMM Undergraduate Research Symposium (URS) celebrates student scholarly achievement and creative activities. Students from all disciplines participate in the URS. Types of presentations include posters, oral presentations, and short or abbreviated theatrical, dance, or musical performances. 

Presentations are accompanied by discussions and multimedia.


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Saturday, April 22 • 3:30pm - 3:50pm
Netflix: Description and Analysis of Ideology

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We are all familiar with Netflix, but by conducting a chronological and critical case study on the service utilizing media theory, historical analysis, and contemporary critical analysis of the company’s practices, this project identifies and increases understanding of the corporate ideologies (providing low-cost content of interest to a wide audience) embraced by the company and the entertainment media industry. The media theories reviewed were originally created to describe the context of cable and broadcast television, but are selectively applied to newer media distribution methods such as online internet streaming due to the differences between media forms. The findings of this project point to a trend of media organizations operating on a system of capitalism, navigating and taking advantage of popular culture and consumer desires in a cultural economy. Netflix distinguishes itself by offering the illusion of choice and consumer engagement/agency not seen in other media. In reality, Netflix provides a limited selection of blockbusters and "must-see-TV", thus being beholden to a financial economy. Netflix acts as a culture industry, producing and distributing not only a product (shows, movies, etc.), but lasting cultural impact and significance.

Saturday April 22, 2017 3:30pm - 3:50pm
John Q. Imholte Hall, Room #109 600 E 4th St., Morris MN 56267

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