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The 2017 Seventeenth Annual UMM Undergraduate Research Symposium (URS) celebrates student scholarly achievement and creative activities. Students from all disciplines participate in the URS. Types of presentations include posters, oral presentations, and short or abbreviated theatrical, dance, or musical performances. 

Presentations are accompanied by discussions and multimedia.


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Saturday, April 22 • 2:30pm - 2:50pm
An Analysis of Race Through Hollywood and YouTube

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Since the early 1900s, Hollywood has been the heart of America’s mainstream media. During the 2016 Oscars, the racial ratio in nominees was nonexistent. The issue lies with the representation of stereotypes associated with racial minority groups within the United States, and the lack of positive role models detached from these stereotypes. Since its birth in 2006, YouTube has accumulated over one billion content creators. With so many creators, we would expect a larger representation of racial diversity compared to Hollywood. Via a survey of 100 UMM students ages 18-24, I recorded and analyzed the types of content the students watched, their perceptions of racial diversity on YouTube, and the relationship between subscriber count and pay. Some of the most popular YouTubers are of a racial minority in the United States and are paid over $1 million per year with a few million subscribers. With this, I examined the popularities of Hollywood actors and YouTubers through their amount of pay as a common relationship. As the percentage of racially diverse citizens in the United States increases, it is important to have widespread representation within the media to expand the culture of a global community.

Saturday April 22, 2017 2:30pm - 2:50pm
John Q. Imholte Hall, Room #109 600 E 4th St., Morris MN 56267

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